Changsha benchmark Culture Communication Co., Ltd. specializes in brand planning, VI design, advertising design, shop decoration, lighting engineering, sign production, LED lights luminous characters, advertising light boxes, a benchmark industrial design subsidiary. Reference Communication Co., Ltd. a professional design team, perfect service, high-quality post construction known in the industry. We need to start from the following aspects in the design of the shop signs. 1. Sign the form under design (1) the position of general signs, shop signs to the position of the three cases. ① parallel placement. Shop signs arranged in parallel position just above the store. ② vertically. Sometimes the signs of shops and stores and stand perpendicular to the side. ③ vertical and horizontal placement. And some hanging in retail store front and side walls. We also often see signs of retail stores are designed to both sides or three sides, and it is easy to oncoming pedestrians in different directions to see. (2) the shape of some shops signs ingenuity to figure or shape of Beijing do signs. This sign has a greater interest, to better attract consumers. Meanwhile, the figures or shapes can be clearly reflected Beijing shop management style, people can be seen in the distance in front of what type of store. (3) signs of light at night, neon and fluorescent sign shop to make eye-catching bright, increase the visibility of the shop in the evening. At the same time, these signs can create lively and cheerful atmosphere.