Culture Communication Co., Ltd. is located in Changsha, Hunan benchmark Yuelu District. Main production of advertising signs, inkjet, shop signs production, LED display production. In Business Services - Advertising services industry was recognized by our customers. Companies adhering to the "first-class quality assurance to maintain a reputation of" business philosophy, the "customers first" principle to provide our clients with quality services. Please call to discuss business! Effectiveness of the principle of creative advertising. Originality is the first principle of creative advertising, but originality is not the purpose. Creative ability to achieve the purpose of promotion depends essentially on the efficiency of advertising to convey information, which is the principle of the effectiveness of advertising creative, which includes understanding and relevance. Comprehension that is easy for the public to accept. During creative, good at all kinds of information would be the best combination of symbolic elements, it has a moderate novelty and originality. The key is between the "novelty" and "comprehensibility" to find the best combination. The Relevance refers to a combination of creative and advertising imagery in the subject matter of memory-related links.